About Us
Experts in Multicultural Marketing


Southern Cross International provides strategic marketing consulting services specializing in multicultural ethnic markets.

Our award-winning campaigns have demonstrated proven success within a diverse range of ethnic cultures including: Arabic, Chinese, Filipino, South Asian, Vietnamese, Hmong, Hispanic/Latino, Russian, Portuguese/Brazilian, French, Italian, Polish, Japanese, Korean and others. Regardless of the culture, or your industry, we would be happy to discuss your marketing needs.

Southern Cross International can provide you with strategic tools and support to help your organization achieve positive financial results and gain penetration into multicultural markets. As demographics continue to shift, reaching out to multicultural markets should be a cornerstone of your business strategy, not just a footnote.

Southern Cross International is a minority, women owned business.

Natalie Rouse, President and Founder

Natalie Rouse is an award winning and nationally recognized expert in multicultural marketing. Mrs. Rouse brings over 20 years of multicultural marketing, operations, media and international business experience to your organization’s projects. She possesses intimate experience and working knowledge of the processes and procedural requirements prevalent in Fortune 100 companies. Mrs. Rouse can partner with your team in navigating the corporate environment and its communication structure with fluency.

In 2001, Mrs. Rouse founded Comcast Corporation’s Multicultural Marketing Division and during her tenure grew the business into over $1 Billion in annual revenue. Along the way, Mrs. Rouse received over 40 national awards for multicultural marketing excellence in recognition of her strategic successes. A sampling of Mrs. Rouse’s awards include:
Multiple NAMIC Excellence in Multicultural Marketing Awards (EMMA), and multi-year consecutive listings on Cable World Magazine’s: “Top Women to Watch”, Top 100 Most Influential women in Cable”, and “Top 100 Most Influential People in Cable”.