Our Services
Experts in Multicultural Marketing

IMG_3109
A sample of awards from our successful Multicultural marketing campaigns.

Click the buttons for details.

Marketing Strategy Consulting

Southern Cross International brings over 20 years of award winning, results driven Multicultural and international marketing strategy development and execution experience to our clients. Our years working inside Fortune 100 corporations brings a specialized and intimate understanding of the project development cycle and communications requirements unique to the corporate environment. Our vision is to become an integral partner in your company's multicultural business growth.

Product and Services Marketing

Southern Cross International can develop a multicultural roadmap for your company's products and services. We partner with your team and provide expert guidance, insight and competitive analysis to help grow your ethnic market share. We can also assist your company with cultural sensitivity both internally and externally to establish your reputation as a trusted brand within target multicultural communities.

Our Marketing solutions include:
Demographic information and opportunity within ethnic groups in a geographic area.
Forecasting future growth potential through targeted research and focus groups.
Development of turnkey marketing strategies and creative approaches across multicultural audiences and media.

Direct Response Marketing

Direct marketing is an effective and highly successful method of reaching target ethnic customers. Southern Cross International offers turnkey services using direct marketing solutions to target multicultural communities. We can develop direct mail campaigns using culturally relevant, in-language marketing materials and can assist your business with translation / transliteration services to ensure your direct marketing campaign reaches your customers in their native language.

Our services include:
Creative Design and production
Copywriting
Mailing lists

Creative and Production

Southern Cross International will work with you to ensure that marketing materials and messaging are culturally relevant for the ethnic groups your business is targeting. Our creative team can design and develop and appealing and innovative in-culture and in-language materials to communicate your message to target ethnic communities.

We offer fully integrated creative services
Print
Collateral
Online
Radio
Outdoor
Event materials

Advertising and Media Planning

Multicultural Advertising and Media Planning is quite unique when compared to General Market Advertising. Understanding the options and methods available to reach your target ethnic customer can be challenging and and are often misunderstood. Southern Cross International provides ethnic media expertise to help your business navigate the diverse media options available and preferred by your target customer. We provide the most competitive, budget based, mix of media to ensure your campaign's success.

On-line and New Media

Many ethnic communities have a strong preference for online content over traditional media. Southern Cross International utilizes our proprietary understanding of cultural propensities for online use, combined with highly targeted social networking and online ad placement to ensure your message is prominent and highly relevant to the your target ethnic customer.

Public Relations

Public Relations an integral part of successfully targeting multicultural audiences. This vital communication vehicle is an effective way to inform your target ethnic marketplace about your products and services.
Southern Cross International can develop press releases or take your company's existing release and trans-create it for cultural relevance. We can assist your team in the development, translation and distribution of press releases, Company Profiles, and Product reviews in multiple languages across all media.

Grass-roots Marketing

Establishing visibility at community cultural events is one of the many grass roots methods of reaching target multicultural communities to promote your products and services.
Southern Cross International can identify relevant and highly visible grass-roots opportunities for your company to engage in and gain target market penetration. Our proprietary expertise in this environment provides your business with a competitive advantage. Whether it be event presence and ensuring culturally relevant materials and premiums for distribution by your event team, or highly targeted viral campaigns, we can develop an 'outside the box' grass-roots strategy that fits within your budget.

Cultures Served

Southern Cross International serves myriad different ethnic cultures and target markets including:

Asian
Filipino
South Asian (India, Pakistan, Bangladesh, Sri Lanka)
Chinese
Japanese
Korean
Vietnamese
Hmong

European (East and West)
Russian
Polish
Portuguese
Italian
French
Greek
Swedish

Middle Eastern
Arabic

Latin
Brazilian